CUPRA is a Spanish car brand that was launched in 2018 as a standalone brand, being previously a sub-brand of Seat, another Spanish car brand owned by the Volkswagen Group. CUPRA models are sporty and high-performance versions of Seat cars, and they are designed to appeal to customers looking for a more dynamic driving experience. The brand name CUPRA is derived from the word "copper" and it is supposed to reflect the brand's focus on innovation and performance. CUPRA models are known for their powerful engines, advanced technology, and distinctive design. They are usually equipped with the latest features and technologies such as advanced driver assistance systems, high-quality materials, and sporty exterior and interior design elements. The first model released by CUPRA was the Ateca SUV which was followed by the Leon hatchback, and the Formentor crossover. CUPRA also has a racing team that competes in different motorsports events, such as touring car racing, and it also offers a range of performance parts and accessories for customers looking to enhance the performance of their CUPRA cars. The brand is considered a premium car brand in Europe and it continues to grow in popularity among customers looking for sporty and high-performance cars.

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